How to Display Updated Localized Prices for In-App Purchases
One of the great things about distributing your app through Apple’s App Store is the massive global audience that can download your app. Another useful aspect is that you can …
How to Reduce your App Bundle Size with ImageAlpha and ImageOptim
Have you ever tried to download a large app in the App Store, only to see Apple’s 100MB warning? In order to download apps from the App Store that exceed …
Monetize your App with the Best Ad Networks
Ads play a crucial role in virtually all forms of media. There are commercials on the television, pages of ads throughout magazines, and previews before the movies. You might even get …
Objective-C and Swift: Their History and Where iOS Development is Going
There are two native programming languages for iOS—Objective-C and Swift. This becomes abundantly clear as soon as you start your first project in Xcode. After pressing to create a new …
How to Choose the Right Mobile Game Engine
The mobile app development world is fragmented. There are dozens of companies competing to provide backends, analytics, and ad networks. The game engine market is no different. There are countless …
AB Testing in Apps — Not Just for Advertising
If you’re scrolling through your Facebook feed, which image is more likely to catch your eye? Perhaps the image of the castle will intrigue strategy game enthusiasts. The letter tiles …
Importance of Analytics and Attribution
Congrats—your new app is finally done! You’ve beta tested, gotten extensive feedback, and all of the finishing touches are finally implemented. Everything is polished and ready to go for your …
A Lesson in Paywalls from Super Mario Run
After discussing monetization strategies last week, I thought it would be interesting to examine a high profile launch from last month that used a very unusual approach: Super Mario Run. …
How to Choose the Right Monetization Model for a Mobile Game
So you want to make an iPhone game, but you aren’t quite sure which monetization model to use. Perhaps some research is in order. Open up the App Store and …